The moose is gone but let’s keep it savvy!

Following a hiatus from my duties here as the Chief Word Typer, I am returning to late night screen gazing and key stroking. Many of us follow each other on social media, which has eased this brief interlude! That said, I have had some time to think about my blog and I’m excited to get back at it. Additionally, my Evernote account is overflowing with blog ideas and half written drafts.

So let’s get right to it – I’ve rebranded my blog! Please do not be alarmed though, as the moose is safe and still very much savvy! In fact, I am quite fond of The Savvy Moose and I will hold onto the domain, but it was time for a refresh. rebrand

As a marketer and experienced brand manager, I know that the choice to rebrand can be difficult and despite misconceptions it goes much deeper than just updating a logo. Rebranding happens for a number of reasons, some of which include: repositioning, modernizing, or simply to coincide with new product introductions. Brands may also change things up to better align with something meaningful, which is exactly why I chose to refresh this website. This is my personal blog, and as the owner of my brand I felt that my website should better reflect me – Jay Ennis. The tipping point was further induced when a friend and colleague suggested that my social media presence (@byjayennis) felt disassociated from my blog. So there you have it! I like it and I hope you do as well!

As always, huge thanks for taking the time to visit, follow and stay connected!

I hope you’re having an amazing summer!



Note: No moose were harmed during this rebrand.


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